Adidas and Porsche Design intended to expand their mutual line of high-end fashion and apparel products. The existing product categories had been precisely positioned (e.g. running, golf and driver shoes), but missed hybrid-category products, that customers could use for very different activities, e.g. going for a run and then rushing into a meeting. In their shoe segment Adidas and Porsche Design required an elegant and much lighter alternative to the professional running shoe “Bounce S”.
The Lite Motion was born: Multiple design concepts were developed, combining sleek performance and high-end aesthetical characteristics into a lighter, more elegant running shoe. Effective air circulation was a key aspect in the design development of a shoe for versatile use, thus Adidas 3-stripes branding was converted into a visual and functional air circulation feature, providing the user with cool feet and relaxed mood in all situations. The elegant leather design features Adidas’ latest technology adiPRENE® heel support and FORMOTION™ cushioning – suitable for plenty of surfaces. The collection hit retail in fall 2009 and was available in selected high-end stores, Adidas sport performance concept stores and Porsche Design stores worldwide.
Designed by Envary founder Roger Kellenberger, while at Porsche Design.