Iriver is amongst South Korea’s popular consumer electronics brands and mostly known for stylish and minimalist looks. Our challenge: Exploring the possibilities of a new iconic niche mp3 player for Irivers product portfolio, combining the exploration of new form factors, and focusing on the emotional relationship between user and music. We developed the Iriver Soul concept based on fluid-edgy form factors and minimalist interfaces, defining an expressive, uncluttered visual identity that didn’t require to face competition with other high-end products
To embody a stronger sense of emotion, we practically visualized the melodic flow of vibes and beats from the player to the ear-phones by connecting the colour of the player’s top surface (plug) with the wire and ear buds – making music and wavelength more visible. Underscored by its slim shape, the very compact Iriver Soul was designed to easily fit into every pocket, even with other devices like smart phones around.
Designed by Envary founder Roger Kellenberger, while at HaA Design Korea.