When global workplace design practice M Moser Associates celebrated its 30th anniversary in 2011, it would solely accept a peerless performance. The celebrations taking place throughout the whole year had to be prepared as a fully integrated experience, underpinned by the anniversary logo, invitation cards, ambience design and visual concepts for the 11 celebration events around the world.

The objective: The multitude of requirements of M Moser’s identity, marketing collaterals, letterheads, EDMs, invitations and large-scale event visuals depended on a versatile to use anniversary logo, easy to integrate in different media with the existing company logo, and conveying vibrancy as well as a sense of transformation. The final anniversary identity embodied a forward-thinking personality, which was integrated in various media and enabled M Moser to host a line-up of enchanting parties, very well received by all attending clients, suppliers, media and other industry professionals.