Adidas and Porsche Design collaborated to distinctively expand their shared line of high-end fashion and apparel products. Their performance-driven sports shoes category had been narrowly positioned (e.g. running, golf and driver shoes), but lacked of hybrid-use models that could be also used with smart-casual outfits (rushing into a meeting after a golf drive). Therefore both brands needed an elegant and much lighter alternative to the professional running shoe “Bounce S”. The Lite Motion was born.